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Explaining "Dealer Invoice" pricing

The SVG Auto Group knows that buying a car (whether it’s new or used) can be intimidating. That’s why we’re dedicated to educating you on industry terms so you feel comfortable during the whole buying process. The term that we’ll explain today is “dealer invoice”.


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Dream comes true for Steve VanGorder, owner of SVG Motors, purchases Chevy dealership in Greenville

July 1, 2015

After working at car dealerships for all of his adult life; Steve VanGorder purchases Ron Garrett Chevrolet in Greenville Ohio.  In 2014, Steve left Jeff Schmitt Auto Group after 20 years and started SVG Motors in Vandalia.  He explains that owning a Chevy dealership was "a dream come true."  

Ron and Barbara Garrett owned the Chevrolet dealership for 40 years at 1225 E. Russ Road in Greenville.

“Yesterday, we signed the contracts and that was the culmination of half dozen meetings at his house and my house, lunch and dinner, just getting to know each other,” VanGorder…
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Optimist 2.0 Meeting News – March 15, 2018 – Steve Van Gorder – Founder, SVG Motors

Greg Fay introduced our speaker, Steve Van Gorder, the president of SVG Motors / SVG Chevrolet / SVG Chrysler Dodge Jeep Ram / SVG Urbana.

Steve gave us an uplifting story of how he came to be the successful owner of several automobile dealerships in the extended Dayton area.

When Steve was in his late teens in the 90’s he had the opportunity to sell cars and he liked it. He became bored and decided to sell…
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SVG Chevrolet celebrates official grand opening

GREENVILLE – After taken over the dealership in July 2015, SVG Chevrolet in Greenville celebrated with an official grand opening Saturday morning. The dealership staff were joined by several local elected officials, including Greenville Mayor Steve Willman, Darke County Clerk of Courts Cindy Pike and Commissioners Mike Rhoades and Diane Delaplane, for a ribbon cutting ceremony to mark the special event.

“We really never had a chance to officially hold a grand opening back in 2015…
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SVG Motors’ steady growth reflects a longtime dream for entrepreneur Steve VanGorder

Dayton – On an unseasonably warm November afternoon, Steve VanGorder pauses for a moment amid a Facebook Live segment about the upcoming debut of his signature location, SVG Motors Super Center. He watches as a crew hoists the SVG sign emblazoned with the familiar “Rising Phoenix” logo and secures it into place. The charismatic and energetic entrepreneur known across the Miami Valley for his entertaining TV commercials and his motivational social media segments wears a beaming…
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SVG Motors Grand Opening Block Party

Ohio State-Michigan. Just the mention of the two storied programs evokes visions of some of the most memorable games in college football history. The heated rivalry has reached a new exciting chapter rivaling the years of Woody Hayes versus Bo Schembechler now that Urban Meyer and Jim Harbaugh are the field generals, and the winner of this Saturday’s clash will likely reach the playoffs while the loser will settle for a bowl game. The…
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Spotlight SVG Motors / Steve VanGorder

SVG stands for Steve VanGorder. Just kidding! It actually stands for “Superior Value Guaranteed.”

And that’s exactly what I found when I visited Steve there a few weeks ago.  You haven’t seen transparency in an auto purchasing transaction until you’ve bought a car from SVG Motors, which is located on Rt. 40 in Vandalia. Price is the first thing discussed and the discomfort is removed right off the bat. The same goes…
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Steve VanGorder talks about branching out with his own dealership

After a 20-year career with Jeff Schmitt Auto Group, former general manager Steve VanGorder is venturing out on his own with SVG Motors.

VanGorder said SVG — which conveniently sounds like his initials — stands for Superior Value Guarantee, and he said he sees an opportunity in the market for late model cars.

VanGorder shared some of his thoughts about the new business with me.

Q: Why did you branch out on your own?

A: Probably the…
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SVG Motors acquires Urbana dealership

One of the city’s oldest operating businesses is no longer. Trenor Motors, family-owned and operated since 1926, was acquired Friday by SVG Motors.

Headquartered in Dayton, the SVG auto group consists of two new and used car dealerships – SVG Chevrolet in Greenville and SVG Chrysler Dodge Jeep Ram in Eaton – along with SVG Motors, a used car dealership in Dayton.

Steve VanGorder, president of SVG Motors, said he has been in talks with Roger…
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SVG invests $1M in former Eastgate property

Rapidly growing auto dealer Steve VanGorder has bought land for an expanded dealership in Beavercreek.

Greene County property records show that SVG Properties paid just over $1 million for property at 3415 Seajay Drive, the former home of Eastgate Ford.

The purchase was of nearly 5.8 acres of land.

SVG Motors has locations in Dayton at 400 Shoup Mill Road, as well as Eaton, Urbana and Greenville.

SVG has expanded aggressively in recent years…
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